Trofé

Trofé: a Swedish brand rooted in functional design and everyday comfort

When you talk about Trofé, you're not just talking about underwear – you're talking about a Swedish brand with decades of dedication to comfort, functionality, and timeless style. Based in Borås, Sweden, Trofé has mastered the art of blending Scandinavian design aesthetics with the practical needs of everyday life. The result is lingerie created for women who want more than just beautiful fabrics – they want garments that support them throughout the day, no matter what it brings. This philosophy is woven into every bra and pair of briefs in the collection. Trofé is especially loved by women in midlife, where fit and quality aren't just preferences – they're non-negotiable. With over 50 years of experience, the brand has continuously refined its design approach, always keeping the real female body and its changing needs at the center. This is genuine comfort, shaped by true expertise.

Scandinavian quality with a focus on what matters

Trofé’s collections are designed for women who seek reliable lingerie for both daily wear and special occasions. The range consists exclusively of bras and briefs – but these two categories are crafted with such care and understanding that they truly stand out. It’s not about fleeting trends – it’s about thoughtful design, dependable support, and materials that feel soft and pleasant against the skin. Whether you choose a wired or non-wired bra, you can expect a comfortable fit that respects both shape and function. The briefs range from classic cuts to more contemporary silhouettes – but comfort is always the top priority.

A bra for every day – and every woman

Trofé understands that women have different needs, which is why their bra collection is both wide-ranging and highly specialized. From discreet everyday models to solutions that offer extra support and comfort, you’ll find options for every moment. The selection includes:

• Wired bras offering classic support and a flattering shape
• Non-wired bras for maximum comfort throughout the day
• Minimizer bras that reduce volume and create a smooth silhouette

In addition, Trofé also offers practical post-surgery bras, elegant lace styles, and soft bralettes for days when comfort takes the lead. Each design is crafted with the female body and real-life routines in mind – and you can feel the difference when you wear it.

Briefs that move with you – and match your style

At Trofé, briefs aren’t just a basic – they’re an essential part of feeling good every day. The collection features a variety of cuts, allowing you to choose the fit and comfort that suit you best. Whether you prefer classic tai briefs, high-waisted options, or modern silhouettes, quality is a constant. Carefully selected materials ensure the briefs feel soft against the skin and maintain their shape wash after wash. Pair them with a matching bra for a cohesive look that’s both functional and feminine. Trofé briefs are made to be worn again and again – without compromising on comfort or fit.

Shop Trofé at one of Europe’s leading lingerie retailers

As one of Europe’s leading retailers of women’s lingerie and underwear, we’re proud to offer a wide selection of Trofé bras and briefs. With us, you’ll not only discover Trofé’s trusted comfort and clean Scandinavian design – but also a carefully curated range of well-known brands like PrimaDonna, Marie Jo, Triumph, Sloggi, Hunkemöller, Aubade, and Chantelle. That means you can easily compare fit, style, and price across brands and find the piece that suits your needs best. Our collection covers everything from reliable everyday staples to elegant choices for special occasions – and with Trofé, you’re choosing a brand that blends functionality, aesthetics, and affordability with confidence.